Free One-Day Cyber Security Sales And Marketing Crash Course

Protect And Profit: Discover The Newest Tools And Services MSPs Need To Protect Their Clients And The Strategies To Sell At High-Margins, Maximize Profits And STOP Getting Shopped Based On Price.​

“Speed Date” Over A Dozen Solutions, Vendors, Tools And Resources For MSPs With Demonstrations From IT Channel Giants

Here's What You'll Get From These Sessions!

The MSP Solution Showcase

This Event Is Live

July 27th 10 AM ET | 9 AM CT | 8 AM MT | 7 AM PT
4 pm CET and Thurs 12 am AEST

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BONUS: Register Today To Become Eligible To Win Over $5K In Prizes!

Special Panel Session: How To Help Your Clients And Add Thousands In New MRR Selling Compliance As-A-Service

Jeff Johnson

Big Red Media - Technology Marketing Toolkit

Rusty Goodwin

The Mid-State Group

John Hill

TechSage Solutions

Jon DePerro

Vector Choice Technology Solutions

Jennifer Morris

Taylor Johnson PL

The Cyber Security Demo Day Speakers and Agenda

Brett Jaffe

VP of Revenue, audIT

How To Use audIT To Close More Cybersecurity Deals, Increase MRR, Save Time And Grow Your MSP

With the increasingly confusing cybersecurity landscape, it’s more crucial than ever to have a sales process that works so you can present your solutions in a clear, emotionally impactful way that persuades reluctant prospects and customers to buy now. With audIT you can quickly create simple and emotionally impactful presentations that are easy for SMBs to understand. How To Use audIT To Close More Cybersecurity Deals, Increase MRR, Save Time And Grow Your MSP. In this session you will see:

  • Exactly how audIT works and positions you as the trusted advisor
  • How you can quickly create enterprise-level sales presentations in a fraction of the time and cost it would take to do it on your own
  • The sales psychology behind audIT and how to easily present your solutions to your prospects and clients so they say “Yes!” every time
  • How audIT will sell high dollar value solutions with little to no price resistance
  • How to use audIT in business reviews to save time and get more upsell and cross-sells
  • And why audIT is ‘Robin Recommended’!
Cameron Stone Image

Cameron Stone

Senior Solutions Advisor, Blackpoint Cyber

Recurring Revenue With Real Response

Are you paying attention to the R in MDR? Review a simple check-list that all MSPs should be using to identify a true MDR before adding a vendor to your stack. This demo will showcase the importance of “response” when selecting and pitching a security service for you and your customer.

Cameron Stone is a technology evangelist who has worked with channel partners in security for the past 9 years.Before that he brokered property and casualty insurance for fortune 100 companies.He majored in Philosophy and Economics from the University of Denver and got his MBA from the University of Colorado Denver.When he isn’t talking about Cybersecurity, he’s in the mountains with his wife, two boys, and dog.

Max Purger

General Manager of Compliance, Compliance Manager

New Advances In Security Assurance And Compliance

IT professionals are under increasing scrutiny from industry, government and corporate watchdogs. You are being asked to comply with regulatory or statutory standards, meet the IT security terms hidden in business contracts and insurance policies, manage vendor risk, and meet requirements for employee security awareness training or corporate policy attestation, all at the same time. In a perfect world, this effort is more than just a burden, but an opportunity to generate more revenue.  

In this session we’ll cover: 

    • The difference between security and compliance, and how to profit from each  
    • Current trends in compliance & security assurance 
    • The massive business opportunity for MSPs 
    • Industry conversion rates for closing compliance opportunities 
    • Sample pricing and packaging

The presentation also includes a brief technical walk-through of Compliance Manager GRC, purpose-built to automate a wide range of compliance assessment, management and documentation tasks, saving time and frustration.

Ted Roller

Channel Chief, CryptoStopper

The Domino Effect Of Ransomware

Your goal is to make ransomware protection straightforward and successful. By using proven systems that emphasize the essentials, we allow businesses to withstand an attack, even after it’s reached the internal network. Our uniquely named Watcher Files allow for time-to-discovery and safeguards one of the most critical elements of a business, its data.Join Founder/CEO, Greg Edwards to get a peek under the hood of CryptoStopper with a full product demonstration and Channel Chief, Ted Roller to learnhow to position ransomware protection to your clients and earn more MRR.

Bruce McCully

CEO, Galactic Advisors

Recurring Assessments Can Improve Your Clients’ Security, Prepare Them For Insurance Renewals, AND Make You More Money (Or Not!)

Are you charging your clients for recurring security assessments? If not, this is one session you will not want to miss.

I can hear it now. “This is something we are supposed to be doing for our clients.” Yep, it sure is. I am going to teach you how to make money doing it.  

Is your team so busy you can’t even think about doing one more thing, you’ll want to be at this session.  

If you have regulatory pressure or clients who want to review cyber insurance, I’ve got critical information for you too. 

In this session you will receive a simple 5 step process to communicate to your clients on why they should PAY YOU for a recurring security assessment. I’ve been through this myself. When I gave clients free on-going security assessments as part of managed services, they rarely valued them.  

What if you already sold them your security stack? I even have a way to get them to invest in recurring security assessments even if you already “gave them away” by mistake. 

Bottom line: when it comes to recurring security assessments, there’s a smart way (where you make money and don’t have to do a bunch of extra work) and there’s a not-so-smart-way (where you give your time away for free and run around rubber banding tools together to create a report that looks like something you wouldn’t dare hand into a high school teacher.) Join me in this session to learn the smart way. 

Brett Jaffe

VP Revenue, audIT

Sell More Cybersecurity Solutions With audIT

The world of Cybersecurity is becoming more complex by the moment. It’s more important than ever to have a sales process that works so you can present your solutions in a clear, emotionally impactful way that persuades reluctant prospects and customers to buy now. With audIT you can quickly create simple and emotionally impactful presentations that are easy for SMBs to understand.

In this session you will see:

  • Exactly how audIT works and positions you as the trusted advisor
  • How you can quickly create enterprise level sales presentations in a fraction of the time and cost it would take to do it on your own
  • The sales psychology behind audIT and how to easily present your solutions to your prospects and clients so they say yes every time
  • How audIT will sell high dollar value solutions with little to no price resistance
  • How to use audIT in business reviews to save time and get more upsell and cross-sells

John Deninno,

Manager, Sales Engineering Managed XDR, Barracuda

Combating Cyberthreats With 24x7 Extended Endpoint Detection And Response Service

Cyberthreats such as ransomware continue to challenge businesses of all sizes. As an MSP, your customers are looking to you to protect them from the increasingly sophisticated cyberthreats they are facing. Your service offerings require a security stack that not only prevents attacks, but also 24/7 detection and response to reduce the damage an attack can have on your customers. Join John Deninno for an in-depth look at the current cyberthreat landscape, and some actionable tips on how you can protect yourself and your customers.In this webinar, we will discuss:

•The current cyberthreat landscape and best practices to protecting your customers•Live threat simulation demos

•24×7 endpoint detection and response service through Managed XDR

Rob Boles

President, BLOKWORX

Prevention Is Possible. Prevention Is Profitable.

There’s a problem with most cybersecurity vendors today. They profit off the perpetuation of cyberattacks. In fact, 88% of businesses are handling a ransomware attack in the remediation phase by relying solely on MDR, XDR, and EDR. We operate differently. Prevention is possible. Prevention is profitable. Prevention perpetuates trust for your clients.

Just like you transitioned from break-fix to managed services to work in the best interest of your client rather than maximizing revenue from the pain of outages and downtime, we help you do the same for cybersecurity – ensuring you prevent attacks rather than profit from cleaning them up. In our demo, we’ll show you how it’s done, as well as provide an opportunity to test our prevention tools yourselves.

Start thinking about cybersecurity with a prevention mindset. We’ll provide you the fully-managed tools and the 24/7 SOC to help you sleep better at night, kill false positives and alert fatigue, and eliminate the need for your time to remediate attacks.

Christy Meaney

Channel Marketing, Cambium Networks

Top 3 Best-Kept Secrets MSPs Profit From At Cambium Networks

Are you tired of paying ransom payments and renewal fees? Join us to learn how Cambium Networks has created a program for MSPs to thrive and grow their business while reducing overhead costs.

Michael Noory

Senior Threat Hunter, CYDEF

If AI Is So Great At Detecting Attacks, Why Is Ransomware On The Rise?

Are you looking for a solution that is more effective than traditional EDRs, saves time, and costs less?

Join us to see how CYDEF’s zero-trust model detects advanced cyber-attacks that have evaded traditional EDRs.

In this demo, you’ll see examples of obfuscation techniques and our proprietary threat hunting tool used to find attacks that have been specifically engineered to evade detection.

Our threat hunters operate under the assumption that the network is already compromised and all prevention and detection solutions have already failed. We iteratively and proactively seek out signs of post-exploitation activity.

Our award-winning software makes the threat hunting process exponentially more efficient, and therefore, accessible to organizations of all sizes.

And the best part? You don’t have to lift a finger. We do all the work for you. With our managed service, you won’t be bombarded with false positives. You’ll only hear from us when action is required.

Visit CYDEF’s virtual booth to see how our managed service can give you and your clients greater peace of mind.

 

Mike Puglia

Kaseya General Manager Security, RocketCyber

Hands On Product Demo Of Managed SOC

RocketCyber enables MSPs to deliver security monitoring with SMB cost-sensitive owners in mind. Its cloud platform identifies malicious and suspicious activity that evades traditional cyber defenses and delivers round the clock monitoring to detect and respond to threats across endpoints, networks and cloud attack vectors. Join our Hands on Product Demo for an overview of our Managed SOC platform and how our SOC-as-a-Service is delivered.

Jeffrey Wheat

Field CTO , Lumu

Nicole Ibarra

Director of Product Marketing, Lumu

Lumu For MSPs Demo: Built For Proficient Cybersecurity Operations

Lumu’s CTO Jeffrey Wheat will walk the audience through the power of Continuous Compromise Assessment as the anchor to a proficient cybersecurity operation and its various benefits through real-life examples and success cases with MSPs.

Eric Torres

Eric Torres

VP Channel, ScalePad

The Forgotten Layer Of Cybersecurity Risks

With over 15 years’ experience in the technology industry, building both a top-tier MSP as well as one of the top data security vendors, Eric shares his knowledge and experience with the IT channel. As VP, Channel, he brings expertise in business continuity and the MSP community, accompanied by a passion for educating the business community on the ever-changing cybersecurity threat landscape.

Cybersecurity risks are well understood by managed service providers and, for a good reason, strike fear in their hearts worldwide. While MSPs adopt and deploy new protocols and tools to mitigate the threats of ransomware, outages, and other attacks, there remains an often overlooked layer of protection that can help cover the bases.

Join Eric Torres (VP Channel, ScalePad) to learn how ScalePad’s Best Apps in Your Stack, Lifecycle Manager and Backup Radar can give you the edge in mitigating cybersecurity risks and prevent you from trying to recover from the unrecoverable.

Danny Jenkins

CEO, Threatlocker

Zero Trust In Operations With ThreatLocker

Zero Trust principles are simple enough: If an application is not explicitly trusted, it doesn’t run. See how ThreatLocker policy-driven endpoint security makes those principles a reality for your operation to better protect your customers.

Ky Tran

Chief Product Officer,
Vonahi Security

Accelerate Your Path to Compliance & Security Best Practices with Automated Penetration Testing

Whether you or your customers need to meet compliance for PCI DSS, HIPAA, SOC2, FINRA, etc, you’ll need to complete a Risk Assessment or Penetration Test.
 
vPentest is a SaaS platform built for MSPs that truly replicates manual network penetration testing. Automated and continuous penetration testing is the future of properly securing networks and systems. Our platform provides MSPs with a fast and automated solution to lowering risk and meeting compliance requirements.
 
vPenTest is essentially a hacker on a company’s network. It’s not just a vulnerability scanner. It looks for sensitive data, performs exploits, conducts man-in-the-middle attacks, cracks password hashes, escalates privileges on the network, and even impersonates users to find sensitive data. The results and reports meet regulatory compliance requirements for an external and internal penetration test.
 
In this session you will see:
 
  • The challenges solved with automated pentests and how you can add it to your service portfolio.
  • The value of automated penetration testing for your clients, especially those who are in regulated industries such as healthcare, financial services, and retail.
  • A demo of vPentest, a platform designed for MSPs by providing options for white-labeling and direct-customer access.
  • The deliverables and reports for technical and non-technical team members.How automation changes the game and allows you to easily and affordably deliver penetration testing to your clients.

Brett Cheloff

SVP Product and Engineering,
Zorus

Chris Keith

VP Sales and Marketing,
Zorus

Zorus: Device Level Web Filtering and Remote Employee Engagement Software

Join Brett and Chris on a live demo of current functionality of their web filtering product as well as future vision of their cutting edge, channel only, employee engagement software and reporting! 

Developed and backed by channel veterans from both Datto and Connectwise, through the same agent, Zorus is able to filter all web traffic, AND monitor/report back on all device level employee activity. 

See you there! 

 

Shane Cooper

Manager, Channel Sales at Webroot

Navigating The Modern Threat Landscape: Webroot MDR Powered by Blackpoint

SMBs are being targeted by threat actors looking to steal valuable data or extort money, but small businesses increasingly struggle to maintain an adequate security posture. As MSPs continue to navigate a rising volume of attacks, they will need support from qualified cybersecurity teams who can quickly assess and remediate today’s evolving threats. Managed detection and response (MDR) solutions can enable real-time threat detection and response, allowing businesses to maintain compliance and lower the risk of the downtime when the inevitable occurs.

 

Join our experts to learn how MDR can optimize existing security investments and reduce the impact of successful attacks.

  • Key takeaways:
    • See why the latest breach tactics have business leaders worried
    • Learn why SMBs and MSPs are increasingly targeted for attack
    • Discover how MDR can help businesses proactively prepare

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Reserve Your Spot For This FREE 1-Day Virtual Event July 27th, 2022